Explorando 2014 Ipa Effectiveness Awards Shortlist Edf Energy
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- An overview of a series of campaigns that encouraged Colombian FARC guerillas to demobilise, delivering a ROMI of 8.31:1.
- Using Western celebrities to epitomize beauty has won over generations of Japanese women.
- Increasing awareness of resuscitation techniques via a campaign fronted by footballer turned actor Vinnie Jones delivered an ...
- McDonald's reconnected with Danish youth by launching a virtual currency redeemable in-store, delivering a ROMI of 1.49:1.
- A repositioning as “the heart of popular culture”, revamped advertising strategy and new logo led to a short-term ROMI for the TV ...
Información detallada sobre 2014 Ipa Effectiveness Awards Shortlist Edf Energy
Using a lovable character, Zingy, to promote a message of “low carbon A campaign that emphasised travel was an investment in self-development and not just a cost helped revive the online travel site's ... With its 'Unexpected bank' campaign, featuring Barry the platypus, the brand challenged low customer expectations of the ... This interactive video campaign for ONLY Jeans, the apparel brand owned by the Danish retailer, Bestseller, following the ...
... Hilton Park Lane black-tie gala ceremony on 27th October
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