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Al explorar 2014 Ipa Effectiveness Awards Shortlist Expedia encontramos varios datos interesantes. A campaign that emphasised travel was an investment in self-development and not just a cost helped revive the online travel site's ...
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- This interactive video campaign for ONLY Jeans, the apparel brand owned by the Danish retailer, Bestseller, following the ...
- An overview of a series of campaigns that encouraged Colombian FARC guerillas to demobilise, delivering a ROMI of 8.31:1.
- Using a lovable character, Zingy, to promote a message of “low carbon energy at no extra cost”, this campaign delivered a ...
- A call to “cheer” wood up with colour helped to revitalise the garden woodcare category by drawing in more female shoppers, ...
- TV and other media were used to demonstrate this new cleaning device, leading to a revenue ROI of £20.60 for every £1 spent.
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See what happened at the London Hilton Park Lane black-tie gala ceremony on 27th October McDonald's reconnected with Danish youth by launching a virtual currency redeemable in-store, delivering a ROMI of 1.49:1. With its 'Unexpected bank' campaign, featuring Barry the platypus, the brand challenged low customer expectations of the ...
A repositioning as “the heart of popular culture”, revamped advertising strategy and new logo led to a short-term ROMI for the TV ...
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